Refactor README

Signed-off-by: Marius Blüm <marius@lineone.io>

1 files changed, 25 insertions, 37 deletions

diff --git a/README.md b/README.md
index cd6122894af..66a224aa227 100644
--- a/README.md
+++ b/README.md
@@ -1,40 +1,38 @@
-# Nextcloud
+# Nextcloud Server
 [![Build Status](https://drone.nextcloud.com/api/badges/nextcloud/server/status.svg)](https://drone.nextcloud.com/nextcloud/server)
+[![Scrutinizer Code Quality](https://scrutinizer-ci.com/g/nextcloud/server/badges/quality-score.png?b=master)](https://scrutinizer-ci.com/g/nextcloud/server/?branch=master)
 [![irc](https://img.shields.io/badge/IRC-%23nextcloud%20on%20freenode-orange.svg)](https://webchat.freenode.net/?channels=nextcloud)
 [![irc](https://img.shields.io/badge/IRC-%23nextcloud--dev%20on%20freenode-blue.svg)](https://webchat.freenode.net/?channels=nextcloud-dev)
 
-Please stay tuned while we get all the repositories up.
+**A safe home for all your data.**
 
-Meanwhile check out https://nextcloud.com and follow us on https://twitter.com/nextclouders
+![](https://github.com/nextcloud/screenshots/blob/master/files/filelist.png)
 
-If you want to [contribute](https://nextcloud.com/contribute/), you are very welcome:
+## Why is this so awesome?
 
-- on our IRC channels #nextcloud & #nextcloud-dev irc://#nextcloud-dev@freenode.net (on freenode) and
-- our forum at https://help.nextcloud.com
+* :file_folder: **Access your Data** You can store your files, contacts, calendars and more on a server of your choosing.
+* :package: **Sync your Data** You keep your files, contacts, calendars and more synchronized amongst your devices.
+* :arrows_counterclockwise: **Share your Data** …by giving others access to the stuff you want them to see or to collaborate with.
+* :rocket: **Expandable with dozens of Apps** ...like [Calendar](https://github.com/nextcloud/calendar), [Contacts](https://github.com/nextcloud/contacts), [Mail](https://github.com/nextcloud/mail) and all those you can discover in our [App Store](https://apps.nextcloud.com)
+* :lock: **Security** with our encryption mechanisms, [HackerOne bounty program](https://hackerone.com/nextcloud) and two-factor authentification.
 
-Please read the [Code of Conduct](https://nextcloud.com/community/code-of-conduct/). This document offers some guidance to ensure Nextcloud participants can cooperate effectively in a positive and inspiring atmosphere, and to explain how together we can strengthen and support each other.
+*You want to learn more about how you can use Nextcloud to access, share and protect your files, calendars, contacts, communication & more at home and at your Enterprise?* [**Learn about all our Features**](https://nextcloud.com/features).
 
-if you want to join the Github organization just let us know and we’ll add you! :)
+## Get your Nextcloud
 
-*This is by the community, for the community. Everyone is welcome! :)*
+- [**Install** a server by yourself on your own hardware or by using one of our ready to use **Appliances**](https://nextcloud.com/install/#instructions-server)
+- [Buy one of the awesome **devices** coming with a preinstalled Nextcloud](https://nextcloud.com/devices/)
+- [Find a service **provider** who is hosting Nextcloud for you or your company](https://nextcloud.com/providers/)
 
-![](https://github.com/nextcloud/screenshots/blob/master/files/filelist.png)
+*Enterprise? Public Sector or Education user? You may want to have a look into the [**Enterprise Support Subscription**](https://nextcloud.com/enterprise/) provided by the Nextcloud GmbH*
 
-## Why is this so awesome?
-* :file_folder: **Access your Data** You can store your files, contacts, calendars and more on a server of your choosing.
-* :package: **Sync your Data** You keep your files, contacts, calendars and more synchronized amongst your devices.
-* :arrows_counterclockwise: **Share your Data** You share your data with others, and give them access to your latest photo galleries, your calendar or anything else you want them to see.
-* :rocket: **Expandable with dozens of Apps** ...like Calendar, Contacts, Mail or News.
-* :cloud: **All Benefits of the Cloud** ...on your own Server.
-* :lock: **Encryption** You can encrypt data in transit with secure https connections. You can enable the encryption app to encrypt data on storage for improved security and privacy.
-* ...
+## Get in touch
 
-## Installation
-Read the Full [Installation Documentation](https://docs.nextcloud.com/server/10/admin_manual/installation/)
+* :clipboard: [Forum](https://help.nextcloud.com)
+* :busts_in_silhouette: [Facebook](https://facebook.com/nextclouders)
+* :hatching_chick: [Twitter](https://twitter.com/Nextclouders)
 
-1. [Install yourself, use our appliances or find a provider](https://nextcloud.com/install/#instructions-server)
-2. [Set permissions](https://docs.nextcloud.com/server/10/admin_manual/installation/installation_wizard.html#setting-strong-directory-permissions)
-3. [Sync your data via Desktop or Mobile App](https://nextcloud.com/install/#install-clients)
+[…learn more about how to get support for Nextcloud here!](https://nextcloud.com/support)
 
 ## Contribution Guidelines
 
@@ -50,6 +48,10 @@ changed it substantially:
 @copyright Copyright (c) <year>, <your name> (<your email address>)
 ```
 
+Please read the [Code of Conduct](https://nextcloud.com/community/code-of-conduct/). This document offers some guidance to ensure Nextcloud participants can cooperate effectively in a positive and inspiring atmosphere, and to explain how together we can strengthen and support each other.
+
+Please review the [guidelines for contributing](https://github.com/nextcloud/server/blob/master/.github/CONTRIBUTING.md) to this repository.
+
 More information how to contribute: [https://nextcloud.com/contribute/](https://nextcloud.com/contribute/)
 
 ## Running master checkouts
@@ -61,17 +63,3 @@ Several apps by default included in regular releases like [firstrunwizard](https
 That aside Git checkouts can be handled the same as release archives.
 
 Note they should never be used on production systems.
-
-## Nextcloud VM
-If you're not familiar with Linux, or simply just want to get up and running on a pre-configured system in no time - we have developed a VM that you can download. Just extract it and mount it in VMware or VirtualBox and you're all set.
-
-Download the latest version of the [Nextcloud VM](https://github.com/nextcloud/vm/releases/)
-
-## Support
-Learn about the different ways you can get support for Nextcloud: [https://nextcloud.com/support/](https://nextcloud.com/support/)
-
-## Get in touch
-* :clipboard: [Forum](https://help.nextcloud.com)
-* :hash: [IRC channel](https://webchat.freenode.net/?channels=nextcloud)
-* :busts_in_silhouette: [Facebook](https://facebook.com/nextclouders)
-* :hatching_chick: [Twitter](https://twitter.com/Nextclouders)